Category: Media

How Brand Development Improves Your Bottom LineHow Brand Development Improves Your Bottom Line November 5, 2018

Your customers decide what to expect from your business, and what to expect from you as the owner and your employees as professionals, as soon as they see your brand. […]

Your customers decide what to expect from your business, and what to expect from you as the owner and your employees as professionals, as soon as they see your brand. Your customers want to know they can depend on your brand and the expectations it gives them.

People trust your business based on credibility that you establish. By making the right impression, we establish trust in your business and recognition of your brand, and by developing exposure in your market, we deliver steady sales, allowing you to focus on productivity, and fulfilling your customer’s needs in order to deliver consistent growth.

Our goal is to deliver a platform for growth.

We sum this up by identifying your targeted audience, messaging, and brand identity, to deliver exposure to grow your sales pipeline, and optimize growth through continually refining your marketing plan. Our primary means to deliver results is through consistent proven standards of brand development, and digital marketing practices. Our aim is to be your partner to establish your online presence by offering effective and affordable marketing services for maximum brand exposure.

Our background covers expertise in visual and graphic design, as well as targeted demographic persona testing of numerous industries, experience in brand messaging, advertisement and promotion testing of layouts, and working with you to integrate with your existing sales processes and customer cycles.

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Launch of New Web Design and Digital Marketing CompanyLaunch of New Web Design and Digital Marketing Company November 5, 2018

With the launch of our new website we are beginning our company marketing strategies to grow our brand and our network with our clients, and we invite you to contact […]

With the launch of our new website we are beginning our company marketing strategies to grow our brand and our network with our clients, and we invite you to contact us to discuss how we may be able to serve your business and grow together.

By providing design and digital marketing services for local businesses, we seek to establish a lasting footprint to provide direction and professional appeal and knowledge for business-to-customer relations for our clients. We offer effective digital marketing services that continually build your brand exposure, and we have the expertise necessary to help develop your brand identity and presence, target your market, and increase sales.

As a design agency we provide the energy and appeal your website needs, to move your business forward as a professional knowledgeable brand in your market place and meet your customers expectations. We are a team of web professionals and associates dedicated to creating effective websites with professional designs. By incorporating design elements that engage visitors, we can make your value proposition clear, and your action items stand out, to ensure your website converts visitors into customers.

We consider it our privilege to work with our clients to deliver outstanding, effective, easy to use websites, and to help them pursue their goals on the web, and their objectives in business, to learn and maximize our benefit to our clients. We look forward to growing with our clients in 2018.

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Reaching Local Customers OnlineReaching Local Customers Online November 5, 2018

The key to success online with your business is targeted advertising and marketing. You’ll want to reach as many potential customers as you can and getting website traffic is key. […]

The key to success online with your business is targeted advertising and marketing. You’ll want to reach as many potential customers as you can and getting website traffic is key. Establishing local online visibility means gaining target placement in front of your customers and developing a continual customer base online, as you determine what marketing strategies are successful and implementing expansion of the use of those strategies for your business. Putting your message in front of your target audience locally can be accomplished in several ways online including the following:

  • develop your online marketing campaigns with the goal of creating your presence online ahead of other businesses in your area
  • offer attractive content/information as a resource to facilitate service and gain interested visitors
  • simplify your processes of providing feedback and support electronically
  • use the platform to provide responsiveness and handling activity to educate, meet and direct interest in benefits, secure sales agreements to fulfill customer needs to conduct business
  • demonstrate engagement with followers of your networks and professional presence and connection to your customers situation and experience
  • advertise your network within corresponding social media websites to grow your reach
  • incorporate your established visibility of your entire website network of external websites as well as social media as your customer front and footprint online with your website serving as the central store front on the web
  • promote your products or services to your networks
  • target the networks and press related websites that fit the type of media you have to promote

With millions of people perusing social media sites every day, developing your business presence on these sites is a must, particularly the ones you can identify to be popular with your target audience. The ability to comment, share and interact can provide endless marketing possibilities for you with a single interesting post. Aside from keeping yourself active on social media, practicing basic search engine optimization techniques for your website can exponentially increase traffic. Simply put the rules to develop your online outreach effectively are to insert targeted specific keywords and phrases, utilize regular blogging practices and network to reach more customers.

When looking at ways to increase reach to your local customers, it’s important to take a look at your local competition. Put yourself ahead of other businesses in the community by networking and establishing and growing your online presence and responsiveness over time. Allowing for questions and feedback, as well as responding promptly and professionally, will go a long way with potential customers. Not only will you be making a positive impression on these customers, but the more interaction on your website, the more legitimate your website appears to search engines, so you’ll appear higher in search results.

There will be times and places in your community which allow you to hand out business cards or increase awareness of your business. But there are many resources online including networking communities, and getting involved will increase the amount of backlinks to and from your site. These backlinks are the main factor in getting your website to show up in search results.

Reaching customers online locally isn’t an easy task and requires time and dedication. With networking, key phrases and constant presence and interaction, you can turn your business into a success and establish permanent sales channels online.

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Getting Permanent Local Website Traffic from GoogleGetting Permanent Local Website Traffic from Google November 5, 2018

Search engines like Google have made large advancements in the formulas they use to select results for anything and everything typed into the search bar. With an infinite amount of […]

Search engines like Google have made large advancements in the formulas they use to select results for anything and everything typed into the search bar. With an infinite amount of content online, it can be difficult to get your own website to show up in basic searches for services or products. However, with some basic understanding and dedicated work, there are things you can do to increase the traffic coming to your site from Google.

In order to get traffic locally from Google, keyword optimization and social networking are a must. The keywords people type into search engines in order to find what they’re looking for can bring up many different results, and a lot of research has been done by search engine companies to determine the best way to make the keywords work to your advantage.

When determining the keywords you should include in your website pages and blog posts, it helps to use resources like Google Analytics to determine the statistics for a particular keyword. This will help you find the right keywords and phrasing to direct more traffic to your intended pages. Other important practices for ideal search engine optimization include:

  • using keywords or promotions to optimize and incentivieze titles of pages increases click through rates and overall potential for ranking in search
  • search keywords are based on the immediate need of the searcher, while social headlines are based on creating interest in the topic and subject matter of your title
  • target your industry keywords and local area keywords all together, and by examining how many or how few competitors that come up in search and how closely they are to that keyword in titles descriptions, content, and links to and from their site
  • how to target the right keywords and topics when someone searches for business online
  • websites that link back to your website benefit your SEO ranking
  • the greater a websites link authority the higher it ranks in Google and other search engines
  • ensuring your content is optimized to be topically relevant both informationally and by using keywords
  • content that incorporates the use of images has been shown to perform better in search engines
  • the speed of your website and using https also have been shown to perform better, which means optimizing image sizes, utilizing services such as cloudflare, minimizing scripts and plugins that load when your site loads, etc.
  • low bounce rate has been found to be associated with higher search positions
  • exact and closely matching anchor text is important in off site search engine optimization

Another helpful tool is to take advantage of the blogging option on your website. Even if the primary purpose of your website is to sell a product or service, including a blog section will not only increase awareness and understanding for whatever you’re selling, it can actually increase your traffic since blog posts allow for keyword optimized titles relevant to searches from your audience.

Beyond just keywords, you should also be looking at networking your site as well, because the most influential factor in Google ranking is the authority of the backlinks from websites linking to yours. Websites with outside sources linking back to them are viewed by search engines as more dependable sources and will therefore show up higher in search results. The outside sources must also be dependable sources so website owners should be weary of low authority sites that either have too many links pointing to other sites or are identified by Google and other search engines as offering paid links, which have been shown to negatively influence search results. The backlinks should be genuine shares from reliable websites.

One final tip would be to lengthen the content posted on your targeted web pages. Despite the average person’s desire to quickly move through websites seeking what they’re looking for, and bloggers’ tendencies to try and keep posts shorter to satiate that attention span, Google operates a little differently. Google wants to reveal the most informative content and tends to rank landing pages with longer content higher than others.

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